The invention discloses a near-distance communication service apparatus. The apparatus at least comprises two portions, i.e., sending terminal devices which can send data by use of a broadcast mode and have limited broadcast distances, and receiving terminal devices which directly receive the data sent by the sending terminal devices by use of the broadcast mode without establishing communication links with the sending terminal devices in advance and can selectively receive the data according to content. The quantity of the sending terminal devices is restricted to communication bandwidth yet the quantity of the receiving terminal devices is not restricted to the communication bandwidth. According to the invention, data service such as audio, videos, pictures, texts or instructions and the like can be provided by in a wireless mode or a wired mode, the data can be transmitted in the form of radio waves, light waves, electric signals of conductive cables or optical signals of light guide cables, and the receiving terminal devices can be provided with parts or combinations for displaying the received data through a visual, audio, audible, temperature-sensing or touch mode. The near-distance communication service apparatus provided by the invention conveniently realizes near-distance communication service and decreases flow pressure and the cost.